Author(s): Michelle Potter
It is impossible to tell the story of dance in Australia without focusing on Dame Margaret Scott. The fiftieth anniversary of The Australian Ballet School is a fitting time to launch her biography - she was the first Director of the School and a dancer and teacher of immense vision and intellect. Maggie Scott was born into a free-spirited family whose pioneering attitudes she shares. She has made an incomparable contribution to dance in Australia since arriving in 1947 on tour with the English company, Ballet Rambert. She was a foundation member of the National Theatre Ballet and led a group of Australians who helped establish The Australian Ballet as the country's flagship ballet company. The inspirational Maggie Scott trained dancers now recognised internationally as exceptional performers, choreographers, directors and teachers. She memorably returned to the stage in Graeme Murphy's Nutcracker, most recently in 2000.
* Print interview or extract to feature in major national magazine * Major interview or feature on national television * High profile media launch to be held at The Australian Ballet School * Interviews on national ABC radio * Review coverage in national broadsheet newspapers such as the Australian, Age and Sydney Morning Herald * Review coverage in arts and culture magazines such as Limelight * Features in arts pages of major national newspapers * Large scale print and online cross-promotions with the Australian Ballet * Print and online advertising with the Australian Dance Magazine * Advertisements in literary and current affairs publications such as Griffith REVIEW, ABR and the Monthly, and on their associated websites * Promotions and giveaways with targeted subscriber groups, including arts lovers such as Limelight, Sydney Opera House and Victorian and NSW Australian Ballet Societies * Significant budget for bookseller catalogues * Banner advertising on bookseller websites * Feature title in Text newsletters and website * Major social media campaign including paid advertising on Facebook targeting ballet lovers * Promotions through Text's newsletter, including the chance to win tickets to the ballet
Michelle Potter is a dance writer, historian and curator with a doctorate in Art History and Dance History from the Australian National University. She is the recipient of two Australian Dance Awards: Services to Dance in 2003 and Outstanding Achievement in Dance on Film in 2001. michellepotter.org Graeme Murphy AO, a student of Dame Margaret Scott, has been at the forefront of Australian and international dance as a choreographer and director for nearly four decades.