Brand Success: How The World's Top 100 Brands Thrive And Survive

Author: Matt Haig

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General Fields

  • : 29.95 AUD
  • : 9780749462871
  • : Kogan Page Ltd
  • : Kogan Page Ltd
  • :
  • : 0.378
  • : 02 May 2011
  • : 217mm X 138mm X 17mm
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  • : 29.95
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  • :
  • : books

Special Fields

  • : Matt Haig
  • : Paperback
  • : 2nd Revised edition
  • : 304
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Barcode 9780749462871
9780749462871

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With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.