Built to Last: Successful Habits of Visionary Companies
Author(s): James C. Collins
'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, "Built to Last" provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
The key to building an organisation for lasting success.
"* 'One of the most eye-opening business studies since In Search of Excellence.' - Kevin Maney, USA Today * 'Built to Last is an unusual business book - seriously researched, unconventional in its conclusions...[It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation's largest enterprises.' - Richard J. Tofel, Wall Street Journal * 'In Built to Last, Collins and Porras present a brilliant and lucid analysis and, yes, a blueprint for organizational excellence. It should be required reading.' - Warren Bennis"
James C. Collins operates a management education and consulting practice based in Palo Alto, California. He is the co-author of Beyond Entrepreneurship and the author of Good to Great. Jerry L. Porras is the Fred H. Merrill Professor of Organizational Behaviour and Change at Stanford University Graduate School of Business. He is the author of Stream Analysis and the co-inventor of stream analysis computer software.
- : 9781844135844
- : Penguin Random House
- : Random House Business Books
- : 0.604
- : September 2005
- : 250mm X 160mm
- : United Kingdom
- : books
- : 368
- : New edition
- : Paperback
- : James C. Collins