Demand: Creating What People Love Before They Know They Want It

Author: Adrian Slywotzky

Stock information

General Fields

Price : 23.99 AUD
ISBN : 9780755361809
Publisher : Headline Publishing Group
Imprint : Business Plus
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Weight (g) :
Publication date : 01 April 2012
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Produced in : United Kingdom
RRP : 22.99
Availability date : 01 August 2012
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Product Type : books

Special Fields

Author : Adrian Slywotzky
Bind : Paperback
Edition : 1
Pages : 384
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9780755361809

Description

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.