Author(s): Simon Maier
What are the greatest events of all time? Why do some events move, entertain or sell to us, while others just don't? Answering these questions and more In Any Event is an essential guide to all aspects of event management. Whether you are planning a crucial meeting, product launch, a road show or VIP conference, this book showcases the most important elements that go towards making any event a success, explaining how things can be made to go not just right but brilliantly. Written by an event management expert, Simon Maier, and featuring advice, international case studies and interviews with people in the know, it will become a must-have for anyone who wants to wow their audience.
In Any Event will provide a clear, comprehensive and insightful guide to the design, planning and delivery of all types of event.
Simon Maier is an experienced corporate and public event director and a former managing director of ICM, a Saatchi & Saatchi event management agency company, amongst other large event agencies. He has lectured throughout the world presenting on topics related to communications, presentation techniques and the ingredients of strategy development. He has written speeches for many senior internationally well-known politicians and business leaders and is the author of Speak Like a President (A & C Black, 2010).