Author(s): Ric Navarro
One of the world's top Chief Marketing Officer's new book reveals the simple formula to being a truly customer-obsessed brand.
Today's Chief Marketing Officer (CMO) and C-Suite leaders are beguiled by a dizzying array of technology solutions. But according to Ric Navarro, one of the world's top 40 CMOs, it's time for marketers to stop the obsession with technology and start being obsessed about their customers. "Marketing leaders are overwhelmed by the glittering assortment of digital tools offered as a solution to solve their problems," says Navarro.' "Marketing technology or 'MarTech' is indeed a powerful and vital tool for today's marketing function. But it is not, in itself, to be confused with marketing," adds Navarro.