Author(s): Jodie Fox
The ups and downs of co-founding a global fashion business, told from a candid business perspective
From a successful global entrepreneur comes Reboot: Probably More Than You Ever Wanted to Know about Starting a Global Business. Jodie Fox relates her story of co-founding a start-up called Shoes of Prey. She relates the rise of the start-up and then its fall, along with the key choices made that affected the business. The author shares the lessons she learned as well as her tips for those who are seeking to make their own mark as entrepreneurs. Readers can look back with her as she recounts her decision-making, even when she had no clear roadmap for guidance.