Startup Ceo: A Field Guide To Scaling Up Your Business
Author: Matt Blumberg
Stock information
General Fields
: 46.95 AUD
: 9781118548363
: John Wiley & Sons Inc
: John Wiley & Sons Inc
:
: 0.028
: August 2013
: 250mm X 150mm
: United States
: 37.95
: September 2013
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: books
Special Fields
: Matt Blumberg
: Hardback
:
: 400
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9781118548363
Description
A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO . As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.