To Sell Is Human: The Surprising Truth About Perusading, Convincing And Influencing Others

Author: Daniel H. Pink
Homepage_9781922079794

Stock information

General Fields

  • : $32.99(AUD)
  • : 9781922079794
  • : Text Publishing Company
  • : Text Publishing Company
  • :
  • :
  • : September 2012
  • : 234mm X 153mm
  • : Australia
  • : 32.99
  • : January 2013
  • :
  • :
  • : books

Special Fields

  • : Daniel H. Pink
  • : Paperback
  • : New edition
  • : 256
  • :
Barcode 9781922079794
9781922079794

Description

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.

Promotion info

* Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post * Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review * Review coverage across popular Australian business blogs * Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine * Feature interview with the author in a key broadsheet such as the Australian or Age * Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning * Early reading copies available to the trade * Co-op available * Giveaways and advertisements in current affairs publications such as The Monthly and Crikey * Advertisements in bookseller newsletters and catalogues * Banner advertising on booksellers websites * Lightwall advertising in major airports * Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter and Facebook competitions

Reviews

'Pink is rapidly acquiring international guru status.' Financial Times 'Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing.' New York Post 'These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink's advice, then so much the better.' Wall Street Journal on Drive