Author(s): Lina Aurell & Mia Clase
Chronic inflammation and autoimmune diseases are on the rise. The National Institute of Health estimates that 23.5 million Americans suffer from autoimmune diseases like obesity, allergies, asthma, diabetes, and Alzheimer's. Because of this, the popularity of anti-inflammatory foods and diets is on the rise. Foods like turmeric, kale, and avocado are some of the trendiest health foods. According to Google's 2016 Food Trends, searches for "turmeric" increased by 56 percent from Nov 2015 to Jan 2016.The Swedish edition sold out a first 13,000-copy print run in a month after publication, and sold 25,000 copies total in two months.
Lina Nertby Aurell is a political scientist who has worked with business development and trade promotion on emerging markets. She runs the blog Food Pharmacy with Mia Clase, one of the most popular scientific health blogs in Sweden. She lives in Stockholm, Sweden. Mia Clase is a copywriter and was creative director at some of the biggest advertising agencies in Stockholm. She co-runs the blog Food Pharmacy. She lives in Stockholm, Sweden.