Author(s): Jordana Borensztajn

Business Finance Management

Every minute, every hour, every second, millions of people around the world are posting, commenting and chronically oversharing online. We are constantly inundated with food pictures, selfies, sonogram images, and of course singing goat and LOLcat videos. Just take a look at your Facebook News Feed. So, how can you make your brand stand out among all this chaos? You need creative content. One of the most powerful marketing tools is differentiation, and the best way to have an impact is by being creative. Capture My Attention is your complete guide to creating online content that will attract attention and make you stand out from your competitors. Entertaining and engaging, Capture My Attention provides you with hands-on strategies and techniques, plus workbook-style exercises, to instantly generate and create captivating content for your brand.
This book will teach you about: * How content connects brand with their audiences * What creativity is, and how to apply it to your online content * Overcoming creative fear * The power of emotion in online content * Finding your brand voice and using it * Enhancing your content with visuals * Incorporating storytelling into your content to have an impact * Adding humour to your content toolkit * Understanding the drivers that fuel online sharing * Boosting your own creativity * Lessons from top creative thought leaders that will inspire you to think differently * Generating unique content ideas And much more Capture My Attention's practical, step-by-step approach to getting creative proves that no matter your skillset or background, everyone is capable of creating compelling content that can cut through the madness of the online world. This definitive guide is designed to make you laugh while providing you with all the skills you need to gain a strong marketing edge. So, let's get started!