Demand: Creating What People Love Before They Know They Want it

Author(s): Adrian Slywotzky

Business Finance Management

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

$22.99(AUD)

Available Stock:
1
On Order:
1

Add to Cart

Click & Collect


Add to Wishlist


Product Information

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.

General Fields

  • : 9780755361809
  • : Headline Publishing Group
  • : Business Plus
  • : April 2012
  • : United Kingdom
  • : August 2012
  • : books

Special Fields

  • : 384
  • : 1
  • : Paperback
  • : Adrian Slywotzky