Designing for Growth A Design Thinking Tool Kit for Managers

Author(s): Jeanne Liedtka; Tim Ogilvie

Business Finance Management

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Product Information

General Fields

  • : 9780231158381
  • : Columbia University Press
  • : Columbia University Press
  • : July 2011
  • : 2.697 Centimeters X 22.2 Centimeters X 22.2 Centimeters
  • : books

Special Fields

  • : 248
  • : Hardback
  • : Jeanne Liedtka; Tim Ogilvie