Storynomics

Author(s): MCKEE ROBERT GERACE THOMAS

Business Finance Management

Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.

$59.95(AUD)

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  • : 9780413778000
  • : Methuen Publishing Ltd
  • : Methuen Publishing Ltd
  • : May 2018
  • : books