The GiveBack Economy is heating up, but does it really matter if an organization is doing the right thing? And how does an organization do the right thing, anyway? Social innovation and social enterprise are interrelated concepts that, once understood, can help you take your business into this new economy. You might think of Starbucks and their fair trade program, or Walmart with their active involvement in fundraising, as social causes might be considered social enterprises. Some businesses are solely about giving back, and are leading the way in these exciting times. Recent surveys indicate that more than 99 percent of people want to feel they are giving back in some way. This book will show you how to help people do that.
Peter Miller was with CIBC for 27 years then started first of six businesses, taught entrepreneurship social enterprise and marketing at Seneca and Centennial and Sheridan Colleges. Carla Langhorst's experience includes marketing at Coca-Cola Canada, sales at McCain Foods, sales and training development at Canadian Pacific Railway, franchisee training and sales execution at Director of Operations at The Nines Consulting Group. Most recently, she is an instructor at Humber College, a volunteer at the YMCA Business Development Centre, and is working with the United Church.