Author(s): Rupert Younger
You're already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.
Reputation can't be owned or managed - not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figuresranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
David Waller is a partner in a global consulting firm, where he specializes in strategic communications for global companies, financial institutions and governments. He is a former Financial Times journalist and the author of several well-reviewed business and history books. Rupert Younger co-founded global consulting firm Finsbury and is founder director of the University of Oxford's Centre for Corporate Reputation, a world leader in reputation research.