A much needed new, and practical, perspective on cycling for anyone taking (or thinking of taking) to two wheels to get around the modern city. Burgeoning market: in London alone 650,000 Londoners regularly commute by bike; 100,000 commute by bike every day, and City Hall has set a target to increase cycling in London by 80% before 2010. 30% increase in cycle commuting in the last year. The perfect point-of-sale companion to a new bicycle: as essential as a pump, a lock, a helmet and a puncture repair kit.