Author(s): Melissa Magsaysay
Los Angeles harbors its own canon of styles that began within the city limits and continue to inform celebrities, stylists and street fashion the world over. From the bohemian spirit of Joni Mitchell living in Laurel Canyon during the 1960's to the tow headed skaters in Venice beach whose fearless attitude and unkempt clothes capture the city's free-spirited mantra, L.A.'s style history is born from skate and surf subcultures as much as it is the sizzle and endless red carpet of Hollywood. "LA Times" style editor Melissa Magsaysay takes an in-depth, thoroughly researched approach to Los Angeles style, exploring the mix of culture, climate, geography, history and celebrity that came together in different neighborhoods to create several styles unique to LA, specifically: Indie, Rocker, Boho, Glamour, Skater, Chola, and Casual. Within Magsaysay's exploration of each style, she takes a look back at some of the iconic examples over the last half century and the current-day Angelinos, captured in a man-on-the-street manner a la The Sartorialist. Readers will also get a taste of the Los Angeles retail landscape, with a guide to stores and shops, and how to buy and wear key pieces for each style. Woven throughout this multi-layered approach are Magsaysay's thoughts and observations about style in Los Angeles as well as the influence the west coast has had on high fashion and contemporary markets all over the world. "LA Style" will feature extensive, exclusive interviews with Los Angeles' most influential retailers, designers, and style icons, including: Monique Lhuillier, Michael Kors, Drew Barrymore, Ron Robinson (owner of Fred Segal), Tommy Perse (Maxfield), Doris Raymond (The way We Wore) and Jeannie Lee (Satine), and more.
"City of Style provides a rich history of L.A. style and captures how modern day trends are translated by girls today to look effortless, free-spirited and cool."--Rachel Bilson
Melissa Magsaysay is the style editor of the Los Angeles Times, covering fashion, culture and beauty as well as styling celebrity and fashion photo shoots. She writes a weekly style advice column and trend stories that are syndicated all over the world to mass appeal. Prior to her current role, she was the West Coast Market Editor at Women's Wear Daily, observing the trends, style and fashion phenomenon that bubble up along the west coast. A Bay Area native who spent her college and post-college years on the east coast and Europe, Melissa now lives in West L.A. with her husband Cory and their dog, Duke.