Author(s): TWIGT ARNO SMITH JIM

Miscellaneous

This book shows how Dutch design agency Qua Associates brings brands to life. Offering an overview of design during eighteen years of experience, readers will see that passion is a powerful driver for turning ideas into solutions that entail both aesthetics and effectiveness. The goal is to find the delicate balance between unleashing meaningful emotions and the creation of a pleasant environment, in which brands can present their offering and where the customers needs are fulfilled.