Author(s): Steven Heller

Miscellaneous

This practical guide examines the business of illustration from two different perspectives: the illustrator?s (Marshall Arisman) and the art director?s (Steven Heller). The authors explore fundamental issues of today?s illustration business, including illustration versus ?fine art? in the American consciousness; striking a balance between personal style and viable communication; making the most of promotional efforts, such as the portfolio, direct mailings, and juried contests; the pros and cons of professional representation; handling difficult price negotiations; and exploring a wide range of venues for illustration. The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its engaging narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator?experienced or just starting out?needs to succeed.