Author(s): Daniel H. Pink
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
* Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post * Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review * Review coverage across popular Australian business blogs * Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine * Feature interview with the author in a key broadsheet such as the Australian or Age * Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning * Early reading copies available to the trade * Co-op available * Giveaways and advertisements in current affairs publications such as The Monthly and Crikey * Advertisements in bookseller newsletters and catalogues * Banner advertising on booksellers websites * Lightwall advertising in major airports * Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter and Facebook competitions
'Pink is rapidly acquiring international guru status.' Financial Times 'Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing.' New York Post 'These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink's advice, then so much the better.' Wall Street Journal on Drive
Daniel H. Pink is the author of four provocative books about the changing world of work-including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.